The Firm
Decision science for leaders making consequential decisions.
548 Marjan helps marketing and business leaders make better decisions about where to invest, which customers to acquire and retain, and what to test — using quantitative evidence tied to business objectives.
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Business decisions don't happen in isolation.
Marketing investment affects customer acquisition. Acquisition affects retention and customer value. Experiments change what we know. External conditions change what works. Yet these decisions are often supported by separate models, teams, and processes.
548 Marjan connects these signals within a common decision framework — helping leaders understand which levers matter, how they interact, and what to do next.
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Bring a decision.
Every engagement begins with an important decision. If quantitative evidence can improve it, we'll show you how.